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作品portfolio

Role _ Brand Design|Art Direction

COSMETIDE

I was responsible for the visual identity and packaging design of this skincare brand. The logo follows a reductive 
design approach, simplifying the letter “C” to its essential form, with only a liquid-like element retained to echo the 
fluid nature of the product. Structured diagonal elements complete the visual surface, resulting in a minimal and 
refined identity. The overall imagery conveys a subtle sense of contemporary Zen aesthetics, expressing a distinctive 
Eastern brand sensibility.