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作品portfolio

Role _ Brand Design|Art Direction

LA ORANGE
   
This project involved the overall visual identity planning for La Orange, including brand identity, packaging design, 
and the visual system for promotional materials. I established a cohesive and recognizable visual framework 
through brand tone definition, color planning, and visual rhythm. This approach allows products and communication 
materials to extend naturally within a unified visual language, shaping a clear, stable, and consistent brand image.